A nostalgic town lined with white-walled storehouses and
townhouses with gabled roofs

Sandwiched between Lake Shinji and the Sea of ​​Japan, and blessed with nature including the sea, mountains, lakes, and rivers, this town was once famous for its thriving cotton cultivation. Cotton cultivation began in the early 1700s, and in the later years it was sold to other countries. In the Meiji period, the town switched to raw silk production, spinning factories were built, and the area developed into an industrial city, thriving as a merchant town and
seeing a large increase in population.

As you walk through the town, you’ll notice rows of townhouses with their distinctive “left-sided tiles,” “sea cucumber walls,” and “lattice windows.” Long-established liquor stores, soy sauce shops, and Japanese confectionery stores
continue to preserve traditional flavors.